Campaign Strategy, Art Direction, Gallery Exhibition

Just Truth. is a campaign I created to give consumers accessible information on a product before purchasing. By the end of the experience, consumers are left feeling accomplished and informed by their purchase and how it affects the environment around them. With this campaign comes: a sustainability ranking system, a unique visual identity, four categories of sustainability, and product tags that lead to the campaign website. Most importantly, it helps consumers make the purchase that was right for them. Just Truth. was shown at the Ronald H. Silverman FA Gallery at California State University, Los Angeles.